ARTIST AND SCIENTIST
Peter Bang and Svend Olufsen, two young Danish engineers, founded Bang & Olufsen in 1925, in the small town of Struer in the northwestern part of Denmark.
Ever since then we have been working on creating synergy between design, sound and engineering, meanwhile creating an internationally recognised quality brand.
Our founders defined the special duality that is at the core of our brand; the encounter between artists and scientists, and between design excellence and engineering excellence.
Sometimes these immediate opposites collide in what we call “friendly battles”, and this is where true originality occurs. When different worlds collide and unison arises. This is where we see new possibilities and take on new directions. This is where we evolve to meet the future.
WE EXIST TO MOVE PEOPLE WITH ENDURING MAGICAL EXPERIENCES
Sound and images have the power to move us like nothing else. Almost like magic. They bring us together. Open our eyes, lift our souls, and take our breaths away. The things we do with sound and images, design and technology are what set us apart